Keith Walter
EXPERIENCE
Freelance 1/2013 - Present
Design Consultant
- The Agncy – Creative Consultant - Advertising campaign consultant covering branding, strategy and execution
- Droga5 – Graphic Artist - Created pitch work and presentation design for Puma, Under Armor and Chobani
- Cinchcast – User Interface Consultant - Designed steaming internet application interface
- Harrison and Star – Digital Art Supervisor - Oversaw the Tasigna® and Gleevec® account
Flipboard 2/2018 - 4/2023
Creative Services Manager
- Modernized Flipboard's digital ad experiences, increasing revenue and ad opportunities for brands
- Integral to company reaching ad revenue goals quarter over quarter with creative ad solutions for brands.
- Established Flipboard's in-house ad department
- Setup process and workflow systems for in-house advertising ecosystem
- Helped sales team with pitch initiatives with functional mocks and leading post sale builds
Ground Truth (formally xAd) 1/2017 - 1/2018
Creative Consultant
- Supported European ad builds and Weatherbug App custom ad creations and UX work
Tapad 4/2014 - 4/2016
Art Director
- Responsible for all company design needs, including client builds, mocks for pitches and multiple marketing projects
- Created and managed Tapad's design department
- Worked with sales team to develop new products to offer clients
- Educated and trained sales team about rich-media advertising capabilities
- Worked closely with clients to ensure all expectations were met and campaigns were executed successfully
- Managed two in-house designers and external vendors
- Championed best practices for cross-screen targeted advertising, and helped to align client's advertising to meet their KPI goals
Jumptap 4/2011 - 1/2013
Senior Graphic Designer
- Led in-house design department and managed design teams in New York and Boston
- Created the ads for the first $500K, $1 million and $3 million signed ad deals in company's history
- Moved company closer to hitting revenue goals by expanding its design offerings to clients
- Educated and instructed sales and sales development in the ways of mobile advertising
- Implemented a workflow system to improve ad turnaround times and team communication for client's deliverables
- Collaborated with the marketing department to rebrand the company and improve collateral
Songza 1/2011 - 3/2011
Web Design Consultant
- Helped to streamline the user sign up process and music playlist creation with simplified UI
Transverse 3/2007 - 5/2010
Creative Director
- Oversaw all design needs for Transverse including outsourcing, project planning and management
- Was responsible for all information architecture projects for clients
- Created an On Device Portal (ODP) that helped to land multi-million dollar account
- Worked with client to translate their business requirements to match with their design needs and goals
- Designed client Point Of Sale system interface that helped sales agents in accessing multiple systems easily
Fearless Concepts 10/2006 - 1/2007
Creative Director
- Managed the design department: which consisted of 3 art directors and 3 production artists
- Guided clients such as Island Records, Def Jam Records, Janet Jackson, Ubisoft, Jay-Z through design processes for their sites
- Reviewed and directed all design work and oversaw integration of client feedback
- Collaborated with the technology department for implementation and rollout of client sites
- Contributed to the streamlining of the QA process
GIST Communications 7/1999 - 10/2006
Art Director
- Directed the design team, including product design, graphic creation of user interface design, client design requests
- Created the first content-rich interactive magazine for the television (This was first deployed on Echostar.)
- Designed the interface for the first Mobile Remote PVR cell phone product and recommendation engine (UGuide)
EDUCATION
Northeastern University
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Bachelor of Science in Graphic Design, Concentrating in Interface Design
Boston Visual School
- Won a scholarship to study painting, sculpture and design in Viterbo Italy
SKILLS
- Photoshop, Illustrator, Celtra Ad Creator, Figma, HTML, CSS, Mobile design, Information Architecture, User Interface Design, User Experience Design, Stop Motion Animation, Storyboarding, Powerpoint, Word, Docs, Slides, Acrobat, Aftereffects, Premiere, Indesign, Adobe Creative Suite, Wireframing, Mockups, Product Design, Knowledgeable about the limits of mobile technology within html, Java Script and CSS ad space confines.
ACCOLADES
Co-Chair for IAB HTML5 for Digital Advertising Working Group
- Worked to help set guidelines for HTML5 advertising best practices. Set up the first guidelines that set the baseline for HTML5 ad standards still used today.
2015 MARCOM Gold Award
- Spotlight: Tapad Creative Team + MTV 2015 MARCOM Gold Award
MTV VMAs - Orientation Responsive Interactive Video
A new vision on how video can and should be experienced on mobile devices. Responsive design allows users to watch full screen video content in either horizontal or vertical orientation.
THE 22nd ANNUAL COMMUNICATOR AWARDS Award of Excellence
- Spotlight: Tapad Creative Team + MTV Award of Excellence for Interactive Media
MTV VMAs - Orientation Responsive Interactive Video
The winning campaign focused on awareness and engagement KPIs surrounding MTV's Video Music Awards and demonstrates how video can be optimally experienced on mobile devices.