Keith Walter
For these multi-award winning ad units, MTV/Viacom wanted an interactive ad for the VMAs to build awareness. With only a short campaign run time of a couple of days these units needed to pack a punch. They were built with dynamic messaging that would change based on time to air. (Tomorrow/Tonight/Now) The uniqueness of the units is that no mater what orientation the unit is in, the video continues to play without interruption or reloading. It also offers various versions of the video featuring Miley Cyrus. We got a lot of great data out of the unit included viewer watching habits for orientation and time spent and video preferences.