Rubbermaid wanted to promote Mr.Sketch brand's new website and downloadable coloring book. Taking what limited assets they had (mostly a new video spot) and some assets from their site remake I combined them to make an interactive unit that sits over the video spot. Once users engaged with the unit they could virtually color, click to download a PDF copy of the coloring book or visit Mr. Sketch's website to purchase markers.
You can try the Mobile Here
Or the Tablet one Here